Company valuations are not really that difficult. Unless of course the company doesn't exist yet! This is very much the case with the new gTLD registries.
On the first few we did it required extensive research, acid testing hypotheses, and going down a lot of dead in roads. We needed to ensure that the final valuation was realistic and something that would actually be of use. What would the point be if it was just a guess. When we sat back and looked at the final results - we think we have really cracked it!
How did we do it?
The short answer...Read more
The primary objectives in Domain Valuation are to define:
Prospective Clients (email marketing)
Premium Domain Auction List
Auction Reserve Prices
Exclude False Positives
Estimated Rate of Sale
Estimated Sale Volume
It is important to be specific when defining domains that have already been registered and relate directly to the registry extension being considered. COM is the gold standard for domain names, has strong market dominance (47% market share), and has been heavily mined for any possible domains which may have some search or commercial value. This market has been pursued by professionals who know what they are doing (our founder is one of...Read more